Social media sites like Facebook and Twitter are popular and a lot of customers still use them, but there is another site out there that is gaining popularity. Instagram is a picture based social media site that is catching everyone’s attention. According to Fast Casual, Instagram has grown from 5 million users to over 30 million since 2020. As of now, there are over 1 billion photos uploaded on the site with the number continuing to increase every day.
Picture based social media sites are becoming increasingly popular with consumers. People are naturally visually based and websites that cater to this grab their attention. Restaurants like Dunkin’ Donuts and Starbucks are using Instagram to promote their brand and run contests. Customers can posts pictures with their products for a chance to win a prize. This gets their customers engaged and also increases the amount of Followers UK they have.
Instagram is a way for brands to use a new approach to marketing their products. Instead of having professional pictures and perfect images, Instagram allows spontaneous sharing of pictures. This gives the site and brands more of a personality in the minds of its customers. Followers can also post pictures of their favorite brands and products on the site which is great word of mouth advertising for restaurants.
The site recently created an app that its customers can use to post their pictures to different sites. The app allows users to post to Twitter, Facebook, Flickr, Tumblr, Poseterous, and Foursquare. All these sites already have a large group of followers and this new app gives Instagram and other social media sites an integrated feel for consumers.
Similar to Twitter, Instagram has a hashtag feature. When uploading a picture, a person has the option of putting hashtags that relate to that picture. For example, if a pizza restaurant puts a picture of their veggie pizza, they can use the hashtags #pizza, #restaurant, #veggie, along with anything else that matches the picture. Then, when someone searches for pizza, their picture will come up along with all pictures with the hashtag #pizza.
Restaurants can use Intagram to their advantage. About 60% of pictures uploaded onto Instagram are of food and drink. Restaurants can post pictures of a dish or soup of the day instead of just posting a comment to Facebook or Twitter. Pictures are better marketing for food than words.
A picture is worth a thousand words, and restaurants can use Instagram to spread those words to its customers. With the amount of people on the site, and its increasing popularity, it would be smart for restaurants to grab a camera, and put themselves out there for the Instagram world. This social media site can be used for promotions, marketing, and customer engagement. It is a great marketing tool for restaurants and can get them a little closer to their customers.
I’m talking about Instagram!
Before we get to that, when it comes to marketing a business online many of the old paid advertising online still work. Pay per click ads on Google, and Yahoo/Bing still work. PPC ads on Facebook really work.
However, there is no denying the power of Facebook, Twitter, You Tube, LinkedIn, Pinterest, and so on. The same is true for Instagram
Instagram is barely 4 years old and has over 150 million users worldwide. Meaning, displaying your business products and services online through Instagram photos has a wide reach all over the world.
Here are some important Instagram tips for an online business.
1. Share your photos on other social networks. Ideally, you want your business to be popular among many people, including those that are not on Instagram.
To achieve this, share the important information regarding your products and services on other social networks such as Twitter and Facebook. Doing this allows people who are not Instagram subscribers to see your photos and click on your link, which may lead to improved sales and profit.
2. Use hash tags. Use specific hash tags as they will help you get more followers on Instagram to share your photos with.
When using hash tags be sure to avoid general statements such as #television, instead say #Samsung #LCD. Try as much as possible to engage your followers by using effective hash tags.
Also, be sure to check what other firms in your industry are doing. They might have new ideas that you don’t know.
3. Only Share important content. Intuitively, many people will only want to know the most important information about your business, goods, and service.
When sharing information on Instagram be sure you only share important information regarding the business, its goods, and service. Avoid using sharing of information that cannot add value to the business.
4. Be consistent. Consistency is very important when it comes to Increasing Instagram Followers UK and business popularity through any social network.
Posting inconsistent and incoherent information can be costly, so always make sure you stick to the same information you want to tell people regarding your business.
Follow these Instagram tips for an online business to get in the photo sharing social media game. They work!