Increasing your targeted following on Instagram requires a bit of patience and a well thought-out strategy. Instagram, a micro-blogging social networking site, is popular for businesses because of the no-cost, no-frills way the site is set up. Instagram is used by small companies, as well as larger companies like Starbucks, Dell and JetBlue to connect with their customers and clients, advertise new products, monitor their online brands and in general, monetize their businesses.
There are four steps to increasing your targeted Instagram following. First, follow people on Instagram who you consider to be your target audience. Second, post relevant information about your brand and news that is related to your brand. Third, never spam your followers with auto-tweets, or post the same URL over and over. Finally, follow smart people who are online marketers or who are leaders in your industry.
How to Follow the Right People on Instagram:
Before you start following people, make sure your Instagram feed has at least a few interesting posts. Most people on Instagram will not follow you back if your Instagram feed is blank. After you’ve started your micro-blog feed, start following your target audience. There are two ways you can do this. Go to Search.Instagram.com and type in keywords related to your target audience. Let’s say you are selling an iPhone application. Type in keywords like “iPhone,” “bought an iPhone,” “iPhone app,” and other related keywords. Follow these people. If you post interesting, relevant things, there is a good chance they will follow you back.
You can also find your target Buy Instagram following by going to Instagram and clicking on the “Find People” option. Type in keywords and any relevant industries and locations to find your Buy Instagram Followers UK . Start following these people.
Give Your Target Audience Relevant Information:
Post interesting news and reviews about your product, but don’t forget to also post related industry news. For instance, if you sell a particular gadget, you can post news about other gadgets.
One of the most important thing about gaining a targeted following is to Post well and repost often. If you see a relevant post by another Instagram, Post them. Many times, these Instagram will see that you have post them, and will follow you. This gives you access to their followers-just click on the “Followers” tab under these people, and start following. Be generous with your Post it’s one of the few tried-and-true ways of gaining a following.
Check Search.Instagram.com often. Search for your brand name, for example. Are there happy customers? Follow them and thank them. Do you find angry, disgruntled customers? Follow them, Instagram them, and ask them how you can fix the situation. There have been countless examples of people reaching customer service reps on Instagram, and then telling the Internet all about the great service that came from a company they had just recently been bad-mouthing.
Never Spam Your Instagram Followers:
If you spam your Instagram followers they will unfollow you quickly. Spammy posts include: Posting the same URLs over and over again; only posting product descriptions of your own products; having an Instagram handle that looks like this: MyAwesomeProduct1000 instead of something like this: NameofMyProduct; and asking insincere questions. For example, if you sell cars, it would be insincere to post a question like: What is the best car on the road? Instagra users are very savvy and jaded consumers. They know when a brand is being disingenuous.
Follow Smart People to Gain a Smart Following:
There are a lot of online marketers who have used Instagram to help their clients monetize their businesses. Instagram marketing gurus like Guy Kawasaki, Dave Peck, and Chris Brogan should be on your Instagram list. You might also want to do a search for corporations who are on Instagram because they are the trailblazers and may offer you a great deal of advice in getting a targeted following.
Consider following your competition to see what kind of tactics they are using to increase their own targeted Instagram following. Smart online marketers monitor their competition on social networks to see what they’re doing right and doing it better. It’s also easier to see when your competition has failed and how you can avoid that. If your competition rarely posts to Instagram and never responds to negative posts, you can quickly fill the gap for your audience.
Patience is Required When Using Instagram to Monetize:
Businesses who take to Instagram to market their brand or products should be aware that using Instagram is a long-term strategy. Gaining access to your targeted following will not happen overnight, but if you use the proper Instagram strategies, it will happen. Be very careful with your Instagram following. Don’t sell to them like you would sell to the Average Joe online. instagram can sniff out a sales pitch and unfollow the guilty party in the blink of an eye.
When you have gained your targeted Buy Instagram Followers UK, market to them gently. Instead of sending out tweets that say, “Buy this cool product now,” consider writing a more subtle Post like this: “Do you need a product that does XYX? This one does.” Instead of posting “New product has just launched,” consider starting a corporate blog, and then post something like this to Instagram: “New blog post: Why we’re so excited” and then end the Instagram post with the URL to your blog.
Always reply to any tweets that people send you. Don’t ignore your Instagram following. If your Instagram following gets too large for you to handle, consider outsourcing some of the work or having your Virtual Assistant take on some of the hours needed to Post or repost. However, never have someone tweet for you as if they are you. Instagram is a relationship-building tool, and YOU need to be the one building that relationship. You can always have someone Post questions to start a conversation, share links to articles or other interesting information, or finding new people to follow, but you should be the one responding and interacting in discussions… not delegating it out to someone else. Be authentic!
Instagram, is not a one-way marketing tool. It’s an integrated, holistic approach to marketing. That means staying transparent, interacting with the Instagram community and staying interesting. The quickest way to kill off your Instagram following is to be boring